Export Pilots
Czech Republic / Company ID 26968479
+
The development and execution of marketing strategies aimed at successful entry and long-term operations in foreign markets.
Completed projects
| Project | Busy Kids - export marketing strategy |
|---|---|
| Client | Busy Kids |
| Year | 2022 |
| Description | In 2022, we designed a comprehensive marketing strategy for our long-standing client Busy Kids, a manufacturer of Montessori toys and children's furniture, focused on expanding into the foreign market. Based on an analysis of market potential, competition, and online behavior of the target group, we recommended entering the German market. Results of the implemented strategy: The e-shop has been growing since its launch in 7/2022, but the peak this year came with the Black Friday event, when all the implemented measures were fully reflected. 728% increase in sales during the Bright Friday event on the German e-shop. 134% increase in conversion rate (to 2.11%) in the same period The average order value increased by 46%. Overall, the e-shop developed in 2022-2024, and sales of playhouses on the German market showed year-on-year growth in the tens of percent range. An equally important factor was that we kept volatility below 1% (a target from the export strategy). |
CONTACTS
- Address
-
Export PilotsIng. Denis Drexler Ph.D.Bezručova 2Blansko67801Czech Republic
- Contact person
- Denis Drexler
- Phone
- 602 113 848
- drexler@exportpilots.com
- WWW
- www.exportpilots.cz
Language skills: Czech, English, German, Spanish